Jas BOSS - tradecard


£ 25.00

Rare example of one of the earliest cards printed by this famous American company, circa 1870. 

More details

Jas Boss, Patentee of the first rolled gold watch cases (US Patent No 23,820 May 1859), later becoming the Keystone Watch Case Company circa 1885. Boss, always with an eye for self-promotion, offered retailers cheap decorative tradecards on which their own name and address could be added, in this instance J R BENJAMIN, West Winsted, Connecticut. 11 x 6.5 cm. 

Such cards were a success with both retailers and customers and the Boss/Keystone Company issued around seven different sets of cards over a span of fifty or so years. Quickly becoming printed with additional colour (eventually fully chromolithographic), the earliest of their cards were printed in just black line, as is this example. NB: The later, colour sets have been fully documented but the full amount of variations in these rare earliest cards has not. See the listing by Ron Schrieber 'It's About Time: Pocket Watch Trade Cards' for the most complete listing (known to me) so far in print. 

Decorative, often amusing, and with great scope for collecting on a budget. Some scuffs and a bent corner, plus black paper mounting marks on rear - these should steam off if desired.